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BOOM Esports and HIKSEMI Form Alliance for Greater Brand Exposure and Gaming Excellence

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  4. BOOM Esports and HIKSEMI Form Alliance for Greater Brand Exposure and Gaming Excellence
By Audrey Arlychika
September 2, 2025

Jakarta, Indonesia – September 2nd, 2025 – BOOM Esports and HIKSEMI today announce a strategic partnership aimed at elevating brand awareness and showing how HIKSEMI’s storage solutions power gaming activities. BOOM Esports brings a multinational, multi-title footprint and a track record of competitive excellence, while HIKSEMI offers high-performance storage for demanding digital ecosystems. The collaboration is expected to unlock higher engagement, greater efficiency, and more reliable experiences for players, teams, partners, and fans.

This partnership aligns with BOOM Esports’ mission to field world-class rosters across Southeast Asia and beyond and with HIKSEMI’s focus on gaming infrastructure.

The initiative is based on four pillars, with two core objectives: enhancing brand awareness and delivering gaming-grade storage in action. Brand awareness will be driven by co-branded campaigns and regional activations that raise recognition for both brands. Gaming-grade storage will be demonstrated through real-world data workflows, including match footage, streaming, and archiving.

HIKSEMI’s FUTURE gaming series will be highlighted as part of these demonstrations, showcasing how high-performance components can power competitive gaming. The new FUTURE CORE PCIe 5.0 SSD delivers sequential read speeds of up to 14,800 MB/s, offering twice the performance of PCIe 4.0. Combined with FUTURE RGB DDR5 memory running at up to 8,000 MHz and featuring premium ICs for stable overclocking and dynamic lighting, this high-performance ecosystem enhances player training, accelerates content creation, and elevates fan experiences. This collaboration reflects HIKSEMI’s and BOOM Esports’ shared commitment to delivering real-world value to gamers and creators.

“We believe in the quality of HIKSEMI products. HIKSEMI SSDs and RAM can help our teams, both professional players and creative teams, achieve their best results.” Agnes Agastia, Chief Marketing Officer of BOOM Esports.

“Esports is one of the most data-intensive industries today. Every millisecond counts, both in-game and behind the scenes,” said Ariel Tian, Director of Overseas Marketing at HIKSEMI.

“By partnering with BOOM Esports, we’re not just showcasing our FUTURE Series storage solutions; we’re demonstrating how high-speed, reliable data access can elevate player training, content production, and fan engagement. This is more than sponsorship — it’s performance in action.”

They will deliver a robust storage and data management backbone for esports, covering match data, analytics assets, and video libraries with reliability and rapid access. This backbone will support broadcast workflows and streaming infrastructure, delivering high-quality experiences for fans across regions. The partnership includes co-branded technology showcases at events and pilots for new audience-engagement formats that amplify brand presence and product relevance.

It will adhere to stringent data governance and cybersecurity standards to protect player information and broadcast assets while pursuing sustainability and efficiency goals through shared roadmaps.

About HIKSEMI:

HIKSEMI delivers comprehensive storage solutions to global customers, focused on key sectors including industrial control, video surveillance, data centers, and consumer electronics. With end-to-end capabilities spanning product design, firmware algorithm development, packaging and testing, to smart manufacturing and mass production, we drive innovation in products, technology, and branding. Guided by user needs, we empower businesses and consumers to embrace the era of intelligent storage. Committed to pushing boundaries, HIKSEMI inspires those who dare to dream and shapes the future of digital intelligence.

About BOOM Esports:

Established in November 2016, BOOM Esports is a multinational, multidivisional esports organization with top-tier rosters from Southeast Asian regions. We were born from our belief that champions are not born; they are made. They are made from those who strive for nothing short of greatness: those who strive to be beasts. With the “Beast on our Mind” (BOOM), our mission has always been to find and support the world’s most promising talents with professional management and reach the highest levels of competitive gaming. Find out more about us here.

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