Manila, Philippines – September 1st, 2025 – BOOM Esports and Parimatch today announced a formal partnership to support BOOM Esports’ operational excellence during The International 2025 in Hamburg, Germany, while elevating content quality and brand awareness across global audiences. The collaboration combines BOOM Esports’ multinational footprint with Parimatch’s strength in delivering engaging digital experiences for fans and communities around sports and gaming.
The partnership will drive content creation, expanded audience reach, and stronger brand presence throughout the event period. This announcement underscores the commitment of both organizations to excellence in competitive gaming and fan engagement during The International 2025. The collaboration will showcase BOOM’s teams, pre-game preparation, and live event coverage in a multi-platform format. By leveraging Parimatch’s digital entertainment capabilities, the alliance aims to expand audience reach beyond core fans. The effort aligns with The International 2025 as a marquee platform to demonstrate operational excellence and fan engagement.
BOOM Esports emphasizes that the partnership supports the organization’s mission to deliver compelling content. The collaboration is framed as a strategic enabler for operational excellence during The International 2025 in Hamburg. Parimatch notes its dedication to immersive digital experiences that connect sports, culture, and technology with diverse communities. This alignment reflects Parimatch’s long-standing presence in the online entertainment and gaming sector.
About PARIMATCH:
Parimatch is an online entertainment company with over 30 years of experience. It focuses on creating digital experiences at the intersection of sports, culture, and technology. Parimatch maintains a global footprint with longstanding partnerships across sports and esports. The company’s mission is to deliver immersive experiences for diverse communities.
About BOOM Esports:
Established in November 2016, BOOM Esports is a multinational, multidivisional esports organization with top-tier rosters from Southeast Asian regions. We were born from our belief that champions are not born; they are made. They are made from those who strive for nothing short of greatness: those who strive to be beasts. With the “Beast on our Mind” (BOOM), our mission has always been to find and support the world’s most promising talents with professional management and reach the highest levels of competitive gaming. Find out more about us here.